Dread Decks, Dear Friends

The Main Film

Dominic came to me with the idea to film a poem to relaunch the Dread Decks website (http://dreaddecks.com), the website was outdated as well as the stock, and he wanted a captivating film to encapsulate his ethos and methodology, along with a Latin inspired guitar piece and skull make-up, because why not? The main film was made with the poem element as well as the guitar, the whole piece was planned around a very carefully orchestrated social media teaser plan.

Teasers Round 2

The second round of teasers were used to tease the main film and its release, there were 3 versions for each depending on which social media channel (Stories, Facebook, Instagram, etc…)

Teasers Round 1

The first round of teasers were used to introduce the guitarist and the dark tonality of the piece, once again 3 versions were used.

Pre-Teasers

This was used to announce that the project had finished and tease the launch of the teasers in the following weeks. This created a lot of attention early on simply because it gave so little away but had such a specific feel and tonality to it.