Has it gone 'Viral' yet?

Going viral is a common aim for businesses on their video marketing journey. It's an exciting time but it can be extremely difficult to determine the perfect recipe to ensure your advert goes viral. Whilst there is no absolute way to achieve this, there are a few steps you can take to help you on your way:-

1.       Focus on a story not a sale – it's not necessary for the audience to know your end goal. An interesting story will draw in their attention and done correctly your product will not go unnoticed either. In the conception stages it is imperative to focus on what the viewer will want to see and not how much you can push your brand or product in a short time span.

2.       Humour helps – the chemical reaction created by laughing helps creating a strong memory. A great way to make your audience remember you is to make them laugh. Not only you’re your audience remember you but people often share information they find funny which leads to the ‘snowball' effect.

3.       10 seconds of glory – research indicates you have 10 seconds to capture the interest of your audience before they will stop watching. Long introductions are no longer appropriate; it's time to jump in feet first. Spark curiosity to keep them watching.

There is no guarantee that anyone will achieve the infamous ‘viral’ phenomenon but anything businesses can do to help has got to be worth a try. You may wish to get assistance from a professional video production company to ensure your video represents your business well and you are going to be remembered for all the right reasons.

Reaching audiences far and wide can do amazing things to your business; make sure you are ready for the surge to come.