Social Media: Benefits for modern businesses

Over the past decade social media has gone from strength to strength. We have seen a drastic shift from basic websites that allow people to share a little bit about themselves, to advanced platforms offering online space for personal use with a market offering for businesses to utilise.

Many businesses made the move to embrace social media years ago and if your business is not one of them; you have no time to lose. Social media gives businesses exposure to millions of potential customers and, when used in the correct way, this exposure can be gained with a relatively low budget compared to other marketing strategies.

When creating a social media marketing strategy, it is important to pick platforms that match your business branding and objectives. Consider the audience you want to reach in-depth. While Facebook is known to have a varying user base, the likes of Snapchat is known to be more popular with the younger demographic. Like any marketing strategy, a one-size-fits-all approach is ineffective and you need to plan based on your business.

A great way to reach users of social media is via quality, interesting video content. We are a nation of ‘scrollers’ and you need to catch the users attention quickly and keep it. Video advertising is well known as being extremely effective and is backed up by increasing statistics year on year. For effective campaigns keep videos short and catchy. Shorter videos are shown to have the best impact with higher conversion rates. Keep videos interesting and most of all, make sure the quality is over and above that of your competitors; it will be noticed by your viewers on a subconscious level.

Taking professional advice on producing video advertisements gives your business the best chance of success. If your business doesn’t have a current social media presence, there is no time like the present to make a change.