The ‘Whys’ of Video Marketing

As with most things in life, video marketing comes in various shapes, sizes and budget. Irrespective of how you approach your marketing strategy, the core objective is always the same and that is to bring in more sales.

Why choose video marketing over other methods?

Statistics show that video marketing is an extremely successful marketing method. Videos can be used in different ways to appeal to all different types of people. Whether you’re looking to create a chic advertisement or ‘how-to’ video, they can be done successfully and in a way that will reach the most people you are targeting. Every business wants to go viral, but it is important you go viral for the right reasons.

Why do people respond so well to video marketing?

In modern society, people are looking for the easiest and most convenient way of doing things. After all, this is why there has been such a huge increase in technological advancement over the last decade, right? As a society we want information, but we want it quickly. Therefore, it is only natural that people would prefer to spend their time watching a 60 second video and get the information they require than to read a 5-minute article.

When people lead busy lives they don’t want to be searching for the information they need, the best thing you can do to grow your business is ensure speedy access to the information and/ or products you have to offer.

Why monitor return on investment for video marketing?

Spending money on any form of marketing technique and not accurately recording the return on investment is like throwing money down the drain. Without accurate stats you have no way of knowing if your latest video marketing campaign was a resounding success or the biggest failure to date. There is nothing wrong with failure providing we learn from it; the important part is being able to identify exactly what works and doesn’t work for your business and potential customer base.

As with all marketing methods, video marketing is a process. It can take quite some time to determine what works for your business and what doesn’t, but it will be worth it once you have the balance right. The biggest question you need to ask yourself is; if you’re not heavily investing in video marketing, why not?